Analysis of Consumer Awareness of Neuromarketing
Analysis of Consumer Awareness of Neuromarketing
Author(s): Zuzana Birknerová, Dávid Miško, Ivana Ondrijová, Barbara Nicole ČigarskáSubject(s): Business Economy / Management, Marketing / Advertising
Published by: UIKTEN - Association for Information Communication Technology Education and Science
Keywords: Neuromarketing; consumer awareness; Neuro-Bio Feedback;
Journal: TEM Journal
- Issue Year: 11/2022
- Issue No: 2
- Page Range: 870-875
- Page Count: 6
- Language: English
