YÖNETİM YAZININDA PORTER HİPOTEZİNİN BİBLİYOMETRİK ANALİZİ
BIBLIOMETRIC ANALYSIS OF PORTER'S HYPOTHESIS IN MANAGEMENT LITERATURE

Summary/Abstract: The outputs of intensive industrial production activities of enterprises are an important trigger in the occurrence of ecological problems on a global scale due to its role in the formation of cumulative accumulation in environmental pollution. The Porter Hypothesis offers an approach to reduce the role of businesses in this environmental pollution. It is observed that the concept of Porter Hypothesis is frequently studied in foreign literature due to its role as a catalyst in solving ecological problems. However, it is seen that this concept has been studied very little in Turkish management literature. In order to close this gap regarding the concept in Turkish literature, 43 publications in the field of management in the Web of Science (WOS) database were analyzed using the VOSviewer 1.6.16 program by bibliometric analysis that is a qualitative research method. According to the results of the research, while the Porter Hypothesis was first examined in the 1990s with a focus on macro conjectures such as sustainable development and economic outputs, towards the 2020s this concept tends to be associated with concepts such as innovation, green innovation, and eco-innovation at a micro level by considering it in terms of applications in business activities. The contribution of the study to the literature is both to help the concept to take place more in Turkish management literature and also to show how a comprehensive projection of the development of concepts can be interpreted with the Bibliometric Analysis Method, which is a new analysis method.

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