DIN ISTORIA CINEMATOGRAFELOR CLUJENE INTERBELICE ÎN PAGINI DE PRESĂ
FROM THE INTERWAR HISTORY OF CINEMAS IN CLUJ, IN WRITTEN MEDIA

Summary/Abstract: The study is dedicated to cinemas within the interwar times and offers a global, dynamic perspective on this type of entertainment units relieving their proliferation in Cluj. The infrastructure of cinemas and its developing are reconstituted in the study below. For the programs, evolutions on the movies markets are put in light, as reflecting in the local cinemas. The program of cinemas was oriented not only to the market, but to the businesses objectives with their own financial reasons in acquiring movies and, not in the least, to the public’s various likings. They didn’t neglect in some of the local cinemas the cultural- educational dimension of the movies they promoted. When passing to the sound films, the beginning of broadcasting it in Cluj is also a proof of the local aspirations to strike the right note of the times. Various managerial strategies were set to attract ever more audience to improve profit and get flourishing such kind of business or, in restrictive administrative or precarious financial circumstances, to survive. For the public, the interwar stratification and ranking of the cinemas show in fact the tendency of covering a large audience, a very diverse one from the point of view of education and financial power. Cinemas proved to be a cheap and more and more popular option of sparing time. The level of show fees the cinemas had to pay reflects both the profitability of such units and the changing of the habit of going to cinemas into a component of the interwar urban leisure which stole away more and more inhabitants in Cluj at the time.

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