CLOUD SUPPLY CHAIN MANAGEMENT AND CUSTOMER SERVICE: THE MEDIATING ROLE OF USER SATISFACTION
CLOUD SUPPLY CHAIN MANAGEMENT AND CUSTOMER SERVICE: THE MEDIATING ROLE OF USER SATISFACTION
Author(s): Nader Mohammad Aljawarneh, Khaled Abdel Kader Alomari, Ziyad Saleh Alomari, Omar Taha, Abdallah Mishael ObeidatSubject(s): Social Sciences, Business Economy / Management, Sociology, Applied Sociology
Published by: Asociaţiunea Transilvană pentru Literatura Română şi Cultura Poporului Român - ASTRA
Keywords: Jordanian pharmaceutical companies; user information; confidence of customers; statistical analysis; relationship with customer;
Summary/Abstract: The study seeks to define the impact of cloud supply chain management on customer service: the mediating role of user satisfaction. The research sample comprised of 350 male and female employees. To achieve this research purpose, there were 303 questionnaires valid for statistical analysis, adopting the descriptive approach. Questionnaire was used to measure the impact of cloud supply chain management on customer service at the Jordanian pharmaceutical companies listed on the Amman Stock Exchange. The study concluded that there was a high using level of cloud supply chain management, and that the same applies to the level of customer service and user satisfaction. In addition, there was a relationship between the cloud supply chain, customer service and user satisfaction. In light of the aforementioned results, the study recommended the linking and strength of interaction between the cloud supply chain and means of communication through social networking sites that serve a large number of social classes and enhances the confidence of customers connected in this cloud.
Journal: Astra Salvensis - revista de istorie si cultura
- Issue Year: X/2022
- Issue No: 19
- Page Range: 183-205
- Page Count: 23
- Language: English
