Pragmatonimele (denumiri ale produselor fabricate în serie) ca amprentă a mărturiei generaţiilor
Pragmatonyms (names of mass products) as an imprint of the testimony of generations

Summary/Abstract: Pragmatonyms (proper nouns of the products made serial) have monitored visible changes during the progress of its production from the aspect of extralinguistic (content) or linguistic (formal) side that in natural way reflect ideas and values of society in relevant social (economic, political, cultural etc.) and historical stadium of its development. The purpose of this contribution is to point out by selection on pragmatonyms from the dairy industry area which is living testimony of the generation before and after the year 1989. From the point of view of socio‐historical changes can be rightfully as the fundamental milestone in the development of pragmatonyms considered the year 1989. In corpus of products made before 1989 there dominates national symbolism. After 1989 there is seen permanent effort to raise the level of design or more precisely used materials due to increased attractiveness of products in comparison to foreign products. To the forefront there comes the phenomenon of the so called „no name” products.

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