Çalışanların İşveren Marka Algılarının Örgütsel Bağlılıkları Üzerindeki Etkisi
The Effect of Employees' Employer Brand Perception on Organizational Commitment

Summary/Abstract: Employer branding is a phenomenon that differentiates the business from other organizations in terms of the values it offers to existing and potential employees and makes it a desirable place to work. In this study, a scale developed by the researchers to measure the employer brand perception of the employees was used. 456 employees from the service and manufacturing sectors participated in the research, and as a result of the data obtained, it was determined that the sub-dimensions of employer brand perception were socialization, corporate image, wages and benefits, corporate culture and management. As a result of the research, it has been seen that employer brand perception has a positive effect on organizational commitment and its sub-dimensions, wages and benefits has a positive effect on emotional and normative commitment, corporate culture has a positive effect on emotional and continuance commitment, and corporate image has a positive effect on normative commitment.

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