Duygusal Zekanın Çalışan Yaratıcılığına Etkisi
The Effect of Emotional Intelligence on Employee Creativity

Summary/Abstract: Purpose – Today, the concept of creativity emerges as an important factor in providing competitive advantage among businesses. The development of new products, processes and marketing methods in establishing competitive advantage of businesses is closely related to the creativity levels of their employees. Determining the creativity levels of the employees and investigating the effects of their emotional intelligence on the creativity levels will contribute both to the literature and to the field of application. The survey method was used with in the scope of the research. Design/methodology/approach – In order to determine the emotional intelligence and creativity levels of the employees, the questionnaires were applied to 200 white collar personel working in 20 companies operating in the Manisa Organized Industrial Zone. As a result of the surveys conducted in March 2020, 100 people returned. In the study, a questionnaire was applied to the enterprises that can be reached by easy sampling method in March 2020, without being subjected to large, medium and small scale distinction. SPSS Statistics 22.00 program was used for data analysis. Findings – In order to determine the reliability and validity of the questionnaire study collected from the enterprises, the study was first subjected to complementary reliability and validity tests and complementary factor analysis with the sub dimensions of the emotional intelligence scale, followed by employee creativity. Then, correlation analysis and regression analysis were performed. Discussion – Within the scope of the study, as a result of the examination of the white-collar personnel in the enterprises, it was determined that the sub-dimensions of emotional intelligence, emotional self-awareness, empathy and interpersonal relations, self-management and interpersonal relations dimensions have an explanatory effect on employee creativity.

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