Wpływ internetu na sposób komunikowania polityków z elektoratem
The Internet’s influence on the way of communication between politicians and their electorate

Summary/Abstract: Social media play an important role both in social and political life, which translates into changes in communication between politicians and society. The basic objective of this article is to demonstrate the impact of Internet and social media on the way contemporary political campaigns are conducted and the very image of politicians. Moreover, attention is paid to the influence of the Internet on the quality of communication and on the way politicians function in selected social media: Facebook, Instagram, Twitter. A thesis is put forward that social media affect the changes which are noticeable in the way election and political campaigns are run.

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