MARKETING IN BUCOVINA. DESTINATION FOR FAMILIES
MARKETING IN BUCOVINA. DESTINATION FOR FAMILIES

Summary/Abstract: Traditionally, the tourist destination is regarded as a well-defined geographical area and, from the point of view of a product, the tourist destination is "a set of services and facilities materialized in the specific environment of the natural and artificial factors of attraction and tourist facilities, which are components of the tourist offer and can exert a positive attraction on the tourists" (Snak,1999). In the modern sense, the tourist destination is perceived as the experience acquired by the tourist as a result of consumption (Ispas,2011) In order to practice the tourism activity, it is necessary for it to be in harmony with the environment. The development of a tourist destination must be a process of continuous development, considering the dynamics of the tourist market. Any tourist destination must adopt sustainable development strategies.

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