ANALYSIS OF PROMOTION AND USP IN BEIJING CULTURAL TOURISM MARKET
ANALYSIS OF PROMOTION AND USP IN BEIJING CULTURAL TOURISM MARKET
Author(s): Yuyan Pan, Alexandru-Mircea NedeleaSubject(s): Museology & Heritage Studies, Regional Geography, Cultural Anthropology / Ethnology, Marketing / Advertising, Tourism
Published by: Asociaţia de Cooperare Cultural-Educaţională Suceava
Keywords: promotion; Beijing; cultural tourism; USP;
Summary/Abstract: The aim of this paper is to analyze promotion and USP in Beijing cultural tourism market. The USP of Beijing cultural tourism is suggested to be the cultural heritages and “Peking” elements, which represent the unique identity of Beijing and differentiate it from other destinations.
Journal: Ecoforum
- Issue Year: 8/2019
- Issue No: 2
- Page Range: 0-0
- Page Count: 4
- Language: English
