FORMATION OF THE INNOVATIVE ENTERPRENEURSHIP CULTURE: CAPABILITIES AND PROBLEMS
FORMATION OF THE INNOVATIVE ENTERPRENEURSHIP CULTURE: CAPABILITIES AND PROBLEMS

Summary/Abstract: A seriously growing “field of problems” of the entrepreneurship culture is not perceived, or is even ignored, often. In such cases, the strategy is recognized as relevant, and resources are focused on it. Barriers, inner conflicts, unsuccessful or defeated strategies and the refusal of the market is a result of all this. The entrepreneurship culture is an extremely sensitive parameter and, for its formation and development it is necessary to take and implement the rational decisions which should envisage in particular the aspect of the essence of the culture, while all this may be reflected only in the sensitive-to-culture management. An absolutely different way of starting the entrepreneurship, namely, the establishment of a company from the components, indicates an innovative entrepreneurship culture. Being in harmony with social values is a precondition for its success. Without changing the mentality in the digital entrepreneurship, enterprises are not able to implement a rapid and large-scale introduction of innovations that can bring a success. Considering that in the digital economy an accent is made on manufacturing the intelligent-intensive products, this factor makes it very actual to overcome the problems of digitalization of the entrepreneurship culture.

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