Finansal Piyasaların Vahşi Doğasına Analojik Yaklaşım
Analogical Approach to The Wild Nature of Financial Markets

Summary/Abstract: There are many disciplines, many metaphors, many theories, and many studies that attempt to explain the behavior of financial markets and investors. Psychological, neurological and even genetic sciences are generally used in these studies, whose intensity has increased especially in the process of trying to complete the development of behavioral finance. However, the subject that has been used unchanged over the years and that we think has escaped the attention of researchers is the animal metaphors in the markets. It seems that investor behavior and economic human being the subject of research is new, but our imitation of animals goes back to prehistoric times. This shows us that behavioral patterns borrowed from animals existed long before we knew them. In this study, the names of animals used in financial markets have been examined, and it has been tried to determine how many animal names, especially bear and bull markets, turn financial markets into "jungle" and what behaviors of markets and investors are described by these names.

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