NEUROMARKETING FEATURES
NEUROMARKETING FEATURES
Author(s): Margarita IšoraitėSubject(s): Psychology, Neuropsychology, Marketing / Advertising
Published by: Asociaţia de Cooperare Cultural-Educaţională Suceava
Keywords: neuromarketing; advertising; neuromarketing advantages and disadvantages;
Summary/Abstract: Article analyze concept neuromarketing, it advantages and disadvantages. The goal of every business is to meet the needs of consumers, so neuromarketing is very important in helping to get to know the consumer better. Neuromarketing does not answer the question of where the buy-in button is and will not replace traditional marketing research, but will add new knowledge[22].
Journal: Ecoforum
- Issue Year: 10/2021
- Issue No: 1
- Page Range: 0-0
- Page Count: 5
- Language: English