BLACK PR, GOALS AND MEANS
BLACK PR, GOALS AND MEANS

Summary/Abstract: Public Relations are a process of affiliation with the public interest, aimed at establishing relationships with the large sections of society. The development of PR is especially important in the context of globalization and democratization. PR is a kind of technology that promotes to consolidate communication with the public, develop pre-selected audience approaches and recognize the public interest. PR is often a bearer of persuasive information, propaganda and other means of manipulation. In the modern world it has become a trend to use one of the components of public relations, the elements of black PR management in the relevant fields. Today black PR technologies are successfully applied both in the media and in the fields equipped with the latest constructed technologies. The use of black PR has become a part of everyday life. The possibility of applying black PR is indefinite and immeasurable at this stage. Areas of distribution of black PR are both the political sector and the business sector.

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