Color Analysis on Contemporary Romanian Fashion: Example of Alexandra Șipa, Pif Stephano, Alexandru Floarea
Color Analysis on Contemporary Romanian Fashion: Example of Alexandra Șipa, Pif Stephano, Alexandru Floarea

Summary/Abstract: Color, one of the most important factors of the fashion industry, has developed together from the past to the present as one of the areas where the person can express himself best. Color creates a strong cultural language by conveying economic, social, political, etc. messages that reveal how we relate to our world and ourselves throughout history. As one of the most important elements of design, color is the crucial point of the collection they prepare especially for fashion designers. The colors determined by independent color companies and fashion forecasting companies before the start of each season can be the most important starting point of the fashion collections prepared. Colors have a great importance in preparing unique and trendy collections for fashion designers. In this research, the analysis of colors in the contemporary Romanian fashion sector is handled specifically for the collections of fashion designers and how colors are reflected in the design process is examined. At this point, answers were sought to questions such as why some colors are chosen instead of others in production and consumption, collections, what does this choice depend on and what meanings it means. At the same time, the colors, usage patterns and reasons used by Romanian fashion designers in the products in their collections were revealed and analyzes were made specific to some products in the collection.

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