Djeca i mladi kao konzumenti masovnih medija: Etika i tržišne manipulacije potrebama mladih
Children and Youth as Consumers of Mass Media: Ethics and Commercial Manipulation with Children and Youth

Summary/Abstract: The mass media market to its great looks of children and young people. Facilities that mass media provide to young people go beyond, in negative sense, once educational and moving examples of the school’s educational program or magazines for children. Mass media area is dominated by activities insulting the dignity of young people, manipulating their needs, and encouraging young people in depriving every choice of values, where everything is relative and nothing certain. Author researches trends in the modern media deprived of any responsibility, obligations and sanctions. She tries to define the 21st century media in which man-consumer is prisoner of media power and influence, and searches for true respect and ethical sense in the media who will not skip a man and his needs.

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