CHALLENGES OF BUSINESS SOCIAL RESPONSIBILITY IN THE CONDITIONS OF CORONAVIRUS PANDEMIC
CHALLENGES OF BUSINESS SOCIAL RESPONSIBILITY IN THE CONDITIONS OF CORONAVIRUS PANDEMIC

Summary/Abstract: The article provides discussion of the issues of increase of social responsibility of businesses in the conditions of coronavirus pandemics. The discussion deals with three areas: compliance with the requirements of marketing ethics; environment protection; participation in dealing with the social problems. The authors of this article regard that in the conditions of coronavirus pandemics, Georgian businesses operate based on effective legislation. In addition, mostly, they show good will and observe the moral and ethical norms. Certainly, businesses will not be controlled in this respect but the owners and managers clearly understand the role of positive image for effective operation. And following of the moral principles plays significant rile for positive image. In the sphere of natural environment, based on analysis of the current situation, the conclusion was made that there is need to increase corporate responsibility. The authors regard that improvement of each citizen’s responsibility in the sphere of natural environment is no less significant, requiring activation of the state structures and NGOs. In the opinion of the authors, increase of the role of businesses in dealing with the social problem facing the population would be helpful not only for the people engaged in businesses, also the consumers and entire society, in recovery of the material and moral damages caused by the coronavirus pandemics.

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