Communication Poetics
Communication Poetics

Summary/Abstract: Since literature is a specific kind of communication, communication poetics was born under the influence of communication theory, textual theory, semiotics and stylistics. Communication poetics is based on the compliance of the particularity of literary works as special kind of texts. The author’s strategy to get recipients starts as early as theme and genre selection. The genre itself may sub-serve the information as well as the activation function: in advance, its task might be to mobilize to activity, thus to read or to arouse interest in the text.

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