КУЛЬТУРА EЛEКТРОННОГО ВИДАННЯ
CULTURE OF DIGITAL PUBLICATION

Summary/Abstract: The purpose of the article is to define the essence of the concept of e-publishing culture as a complex information product of the joint life of the author and a group of workers working on its creation, taking into account knowledge, streamlined rules, and the introduction of new information technologies. The research methodology consists of the application of the information method and the method of ascent from the abstract to the concrete. The scientific novelty of the work is to expand ideas about the culture of modern publishing, as a system of knowledge, skills, and abilities of collective interaction of the author and publishers on it, their information culture on the one hand, and information culture of the organization on the other. Conclusions. The culture of digital publishing, as an interactive product of collective activity and the main object of cultural creativity of the publishing staff, can be presented as a complex, multifaceted structure, including knowledge of tools and methods of information product preparation, ability to summarize, analyze and organize information, ability to create elements publishing, forming images, processing audio recordings, forming and correcting animation files and videos, the ability to perform proofreading operations, layout pages of the publication, structure documented information and evaluate its quality. The combination of the main elements of the culture of digital publishing is based on the principles of complexity, differential approach, and continuity and gives a new vision and understanding of the need to create an appropriate information culture of employees engaged in creating a modern interactive product.

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