Critical success factors for CRM implementation in the Iranian banking sector: A conceptual analysis
Critical success factors for CRM implementation in the Iranian banking sector: A conceptual analysis
Author(s): Ramona Felicia Birău, Cristi Spulbăr, Amir Karbassi Yazdi, Seyed Arash ShahraeiniSubject(s): Islam studies, Economic development, Financial Markets, Sharia Law
Published by: Editura Universitaria Craiova
Keywords: Islamic banking; banking customer; customer relationship management (CRM); conventional banking; Sharia laws; global economy; sustainable development;
Summary/Abstract: The main aim of this research paper to provide a theoretical framework on critical success factors for CRM implementation in the Iranian banking sector. Iran has one of the largest and most representative Islamic banking systems in the world. The banking system is a changing environment and CRM can be an optimal solution for managing change. Generally, banks are interested in increasing their competitiveness, performance and profitability, but also to minimize their costs by implementing CRM practices.
Journal: Revista de Științe Politice. Revue des Sciences Politiques
- Issue Year: 2021
- Issue No: 69
- Page Range: 32-45
- Page Count: 14
- Language: English
