Konzervirani nasmeh: interpasivnost v sodobnem komuniciranju
Canned Smile: Interpassivity in Contemporary Communication

Summary/Abstract: Interpassivity is an established cultural phenomenon of delegating an individual’s emotional experience to objects. The spread of such interpassive practices in contemporary times is a reflection of social acceleration, the demand for individual empowerment, of fulfilling independent demands for “action”, and the neoliberal rhetoric of choice and responsibility. By analysing and interpreting primary and secondary sources, the text explains the interpassive strategies seen in the use of individual digital technologies. The use of technology indicates social priorities, while the use of technology as an infrastructure of sociability also indicates strategies of interpassivity. Diverse practices of contemporary communication and the situational duality of communication itself are further highlighted: any social activity presupposes a specific socially regulated and conventionalised practice of semiotics, which is used to communicate our activities, although the same semiotics can be used to achieve the opposite: to avoid any action and delegating it to another element of material culture.

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