FACTORS IN INTRODUCING MARKETING INNOVATIONS IN THE ACTIVITY OF THE COMPANIES FROM THE SOUTH BULGARIA
FACTORS IN INTRODUCING MARKETING INNOVATIONS IN THE ACTIVITY OF THE COMPANIES FROM THE SOUTH BULGARIA

Summary/Abstract: This report will present the results of a survey conducted among 150 companies from the Southwestern and Southeastern region of Bulgaria to evaluate the importance of the factors for the introduction of marketing innovations in the activity: 1. changes in the design and packaging of a product or service; 2. new methods and techniques for product promotion; 3. new methods for positioning products on the market or entering new sales channels; 4. new methods for pricing of goods or services and establishing the state of the factors in introducing innovations in products and services for the companies in the sample.

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