ИНОВАЦИИ В ДЕЙНОСТТА НА ПРЕДПРИЯТИЯТА ОТ ТУРИСТИЧЕСКАТА ИНДУСТРИЯ И ФАКТОРИ, ОКАЗВАЩИ ВЛИЯНИЕ ВЪРХУ ИНОВАЦИОННАТА ИМ АКТИВНОСТ
INNOVATIONS IN THE ACTIVITIES OF THE TOURIST COMPANIES AND FACTORS AFFECTING THE INNOVATION ACTIVITY

Summary/Abstract: The Innovation surrounds us and has long been a part of our daily lives. We are accustomed to the world of technology, and it seems inconceivable to have a life without them today. Innovation is increasingly being introduced into marketing, and it is he who really sells. In order for a service or product to be sought, more and more innovative ideas need to be put in place so that its useful value is not exhausted. Innovations in the tourism industry are an important part of attracting potential users of the service and creating loyal customers. In this context, the implementation of tourism innovations helps to increase the competitiveness of business organizations offering tourism services and products. The purpose of this report is to look at the types of innovation applicable to the activities of tourism industry businesses and to highlight the benefits of implementing them. In conclusion, the authors substantiate their thesis that innovation and new information technologies are becoming decisive factors for the competitiveness of the tourism industry and for enhancing exchange with other sectors of the economy related to it.

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