CERCETARE PRIN PROIECTARE
RESEARCH BY DESIGN

Summary/Abstract: We presented in this paper, two different and complex examples that are based on a highly intensive research work. In the first case it is about combining useful technology and local tradition, and the second example shows a client who is extremely interested in the appearance of its products and passing on small objects to a large building on which he manifest a great interest concerning technological details. In order to observe in detail whether technology is a real solution and to which extent, we researched two examples of human developments which tries in a different way to use concepts of sustainability and resource regeneration. (1) Masbar is a technological achievement of highest level, in a country that can make considerable investments in research and professionals, an example of how human chooses to isolate himself of the natural environment and he relates with the environment strictly on efficiency bases, orientation and energy capture. (2) Since the announcement made by Steve Jobs that architectural firm Foster and Partners will design headquarters Apple in Cupertino, California, it the intent to promote a unique building with a great symbolic value was more than evident. All the design elements have become extremely visible through special promotion (Apple’s trademark) to create an overview of sustainable development.

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