DIGITALISATION AND TRANSFORMATION IN LABOUR MARKET
DIGITALISATION AND TRANSFORMATION IN LABOUR MARKET

Summary/Abstract: Employees or the workforce that provides the services needed by employers meet in the labour market, which is where labour supply and demand meet. The labour market, like all other domains, is being affected by the digital transformation. The application of labour relations on digital platforms begins with the establishment of the digital labour market. Making full use of new technical possibilities to generate value and competitive advantage is what digital transformation is all about. The goal of this research is to examine, define, and describe the effect of digitalization on the labour market, as well as the potential impact of digital technologies on the labour market. The study included qualitative research methodologies. First, a literature study was conducted, after which the data was scrutinized using a systematic methodology and then analysed using the inductive technique. As a result of the article, it became clear that the digital transformation has had a significant impact on the labour market, and there are expectations that this impact will continue. Thus, the new digital labour markets claim to be flexible, lean and economical for both customers and independent contractors.

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