Modeli analize diskursa novinskih članaka
Various Models of the Analysis of Print Media Discourse

Summary/Abstract: Media disourse is a very interesting area for research, both because media are a part of our lives and because the approach to their analysis is interdisciplinary. In the analysis of print media discourse, the starting point is usally the structure of news stories as described by van Dijk, which implies analysis of macro and micro structure of texts. However, linguistic analysis itself is not enough to study a genre such as news story. This approach is therefore supplemented by Critical Discourse Analysis whose main representative is Fairclough. This approach uses the obtained results of linguistic analysis in explaining ideological, political, social and other circumstances that influence creating of a news story. Our analysis has shown that it is the combination of linguistic and intercultural analysis of texts that provides the best results in studying daily newspaper articles. In addition, the analysis has shown, among other things, that parts of macro structure are not clearly separated, as it may be concluded from the existing literature. Actually, two parts of macro structure may have a dual function or can be found next to one another even within a single sentence. The examples used in the paper were taken from articles of British dailies the Guardian, the Independent and the Times on NATO airstrikes on Yugoslavia in 1999. These examples, especially those at the micro level, illustrate to what extent the personal attitude of a journalist influences the manner of reporting in British media.

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