İŞĞALDAN AZAD EDİLMİŞ ƏRAZİLƏRDƏ TURİZM BRENDLƏRİNİN YARADILMASI
CREATİNG TOURİSM BRANDS İN OCCUPİED TERRİTORİES

Summary/Abstract: In modern times, tourism is always in the spotlight in various countries around the world as a dynamically developing and profitable sector of the economy. The development of tourism through the multiplier effect stimulates the development of hospitality, catering, trade, transport and other areas. There are favorable economic and geographical conditions for the development of tourism in Azerbaijan, but this sector has not yet reached the required level of development. Thus, the revenues generated in the field of tourism and travel have a positive impact on the economic, social and governance process of the country, as they are an integral part of the income of the state, population and entrepreneurs. In this regard, the policy pursued by our state, the adopted programs are aimed at the development of this area, increasing the share of tourism in the national economy. One of the main strategic goals facing our country today is the restoration and development of the liberated territories. One of the directions to achieve this goal is the development of tourism in the economic regions of Karabakh and East Zangazur. The article examines the development of tourism in the liberated territories, puts forward a number of proposals for the creation of tourism brands and tourism clusters.

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