PANDEMİ DÖNEMİNDE TÜKETİCİ DAVRANIŞLARININ DEĞİŞMESİYLE E-TİCARET. KULLANIMINDA İLERİYE DÖNÜK PERSPEKTİVLERİN OLUŞMASI
E-COMMERCE WITH THE CHANGE OF CONSUMER BEHAVIOR DURING THE PANDEMIC PERIOD. FORWARD-LOOKING PERSPECTIVES IN ITS USE
Author(s): Türksel BENSGHİR, Banovsha ASLANOVASubject(s): Business Economy / Management, Behaviorism, Health and medicine and law, ICT Information and Communications Technologies, Socio-Economic Research
Published by: Sage Yayınları
Keywords: Pandemic Process; E-Commerce; Consumer Behavior;
Summary/Abstract: Especially with the spread of Covid 19, people's excessive internet usage habits have been created by the closure of everyone in their homes and the isolation measures taken in all countries of the world. E-commerce sector has become one of the popular sectors with the excessive penetration of the internet habit into our lives. People do not want to abandon their e-commerce habits even in this process, where the pandemic is going towards normalization, thanks to the laziness caused by people staying home during the pandemic process. Because now, consumers can more easily reach the products they are looking for through e-commerce, and they can own the products and services they want to buy without wasting time. Thus, the emerging electronic commerce is developing rapidly due to the benefits it provides to consumers.
Journal: TURAN-SAM
- Issue Year: 14/2022
- Issue No: Sp. Issue
- Page Range: 338-348
- Page Count: 11
- Language: Turkish
