Konceptualne metafore u popularnom poslovnom diskursu - engleski i crnogorski jezik
Conceptual Metaphor in Popular Business Discourse – English and Montenegrin
Author(s): Dragana DedovićSubject(s): Language studies, Business Economy / Management, Applied Linguistics, Cognitive linguistics, South Slavic Languages
Published by: Filološki fakultet, Nikšić
Keywords: cognitive linguistics; conceptual metaphor; business discourse; English; Montenegrin;
Summary/Abstract: This paper focuses on identification, classification and analysis of conceptual metaphors which are very common in popular business discourse, i.e. electronic publications that deal with economic matters intended for a wide readership. Applying the framework of Conceptual Metaphor Theory, within the Cognitive Linguistic approach, the paper analyses metaphors from the corpus consisting of various business press articles available online, in the English and Montenegrin language. The aim of the paper is to reveal similarities as well as differences in the conceptualisation of economic concepts and their linguistic realisations in the two languages.
Journal: Riječ
- Issue Year: 2012
- Issue No: 8
- Page Range: 118-127
- Page Count: 10
- Language: Montenegrine
