Проблеми розвитку інноваційних бізнес-процесів на підприємствах готельної індустрії
Problems of Development of Innovative Business Processes at the Enterprises of the Hotel Industry

Summary/Abstract: It is substantiated that the problems of development of innovative business processes at the enterprises of the hotel industry are due to the lack of qualified personnel. The COVID-19 pandemic has led to a crisis in the entire tourism industry and the hotel industry in particular. Under these conditions, mass layoffs and layoffs of specialists involved in innovative business processes of hotel enterprises began, which had a significant impact on the performance of many organizations. In crisis conditions, outsourcing is the solution to these problems. In today's economy, only those hotel companies that conduct their business as efficiently as possible function and achieve success. One of the most successful models for achieving maximum efficiency is outsourcing. Outsourcing is the transfer of non-core functions of the enterprise and all related assets to the management of a professional contractor. Outsourcing companies are constantly investing in innovative technologies and working to improve the methodology of a particular production process. Due to their narrow specialization and a large number of clients of the enterprise, outsourcers have extensive knowledge and vast experience in solving various kinds of problems and provide quality services. The article defines the features of outsourcing at the enterprises of the hotel industry, considers the main advantages and disadvantages of using the services of outsourcing companies. The main problems of using the services of outsourcing companies by hotel enterprises are identified. It is substantiated that for the hotel business of Ukraine, which is characterized by problematic situations due to the COVID-19 pandemic (complete or partial closure of hotels and other accommodation facilities, reduction of staff, etc.), it is important to implement innovative business processes that will bring hotel companies to pre-crisis level of functioning. Personnel outsourcing is a promising area of innovation processes, so the study of its features in the hotel business (seasonality, use in major business processes), research of advantages and disadvantages, highlighting the main problems of use in Ukraine (small number of regional outsourcing companies, absence of the methodological framework for determining the effect of the use of this type of service, psychological barriers of managers and hotel staff) will allow to use the most effective methods of hotel business management in overcoming the crisis. Prospects for further research based on the study of international experience are to assess the economic effect of the introduction of outsourcing companies in the hotel business.

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