TOGGLING THE MESSAGE TO ONTOLOGY
TOGGLING THE MESSAGE TO ONTOLOGY

Summary/Abstract: This study falls on the border between the ontological axis and the epistemological axis of the consolidated science of communication. It is an x-ray of how the message is perceived at the beginning of the third millennium. The method of investigation is meta-analytical of comparative type. In essence, the alternative is to face the interpretation of the message either in a metaphysical key or in a dialectical key. It is concluded that after the year 2000 from the area of epistemology the interpretation of the message passes to the area of ontology.

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