NASTANAК I TRENDOVI RAZVOJA ELEКTRONSКOG BANКARSTVA U SRBIJI
EMERGENCE AND DEVELOPMENT TRENDS OF ELECTRONIC BANKING IN SERBIA

Summary/Abstract: Global business changes and technology development open up new opportunities for banks to improve thequality of their services while reducing costs and increasing efficiency. One of the consequences of acceleratedtechnological development and the efforts of banks to increase competitiveness is the emergence of electronicor internet banking. Electronic banking in Serbia began to be applied somewhere in 2003, but at a much slowerpace than in developed countries. The main limitations of the insufficient use of electronic banking are relatedto the still insufficient use of the Internet and advanced technology, the resistance of the population to changes,the weak information system and the lack of information. Recently, the development of e-business in Serbiahas been faster, and the assumptions are that this development will continue, especially in terms of the use ofmobile banking. Banks should make efforts to create a culture of trust among customers and promote ebankingservices, in order to influence public awareness of the positive aspects of this form of banking services.The paper describes the origin, current development and future perspectives of the use of electronic bankingin the Republic of Serbia.

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