Karnyújtásnyira a választóktól? A perszonalizáció vizsgálata a személyes névmásokon keresztül az Egyesült Államok politikai kommunikációjában
Within shozuting distance? Political personalisation via personal pronouns in the United States of America

Summary/Abstract: The personalization of politics entails that the individual politician is foregrounded at the expense of political collectives (e.g., parties) in politics. As a consequence, we learn about the details of politicians’ professional and private lives as well. This research aims to observe the possibility to analyze political personalization from a linguistic perspective through the analysis of first-person singular and plural pronouns. Whereas first-person singular pronouns are considered as the direct manifestations of personalization, there are more meaning of the first-person plural pronoun. Politicians can talk about their family, party or their country when they use the first-person plural „we”. This paper demonstrates that these different we-categories are at different symbolic distances from the „I” of individual politicians. The analysis involved the nomination acceptance speeches in the United States of America between 1932 and 2020. The results show that political personalization grew in the observed period. For instance, „we” referring to the Republican Party/ Democratic Party decreased (following the 1984 elections).

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