Społeczna odpowiedzialność biznesu a integracyjna wizja społeczeństwa - uwarunkowania ekonomiczne i społeczne
Corporate social responsibility and an integrative vision of society - economic and social determinants

Summary/Abstract: CSR can be defined as a concept through which companies at the stage of building strategies voluntarily take into account the interests of society and environmental pro- tection, as well as relations with different stakeholder groups. Being responsible does not only mean complying with all formal and legal requirements, but also increased investment in human resources, environmental protection and stakeholder relations, i.e. voluntary commitment. Social responsibility is the process by which companies manage their relationships with a variety of stakeholders who can have a real impact on their business success. Thus, it should be viewed as an investment rather than a cost, similar to quality management. Organizational systems operating in modern companies increasingly take into account strategies for managing psychosocial capital. Stakeholders are the capital of the company, as important as financial capital (money, financial instruments, investments), technical capital (technical infrastructure) and natural capital (nature). Contemporary management strategies today take into ac- count these four basic forms of capital. The strategy of responsibility towards business partners declared by many companies in the world is often called the PYMWYMI (put your money where your mouth is) principle, which means maintaining business relations only with those suppliers who share the values of the ordering company.

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