Digitálna komunikácia slovenských miest
Digital communication of Slovak cities

Summary/Abstract: Based on a theoretical overview, the work defines digital forms of marketingcommunication and possibilities of their use in the environment of local governments. The aimof the paper is to identify the role and extent of the use of digital forms of marketingcommunication in the conditions of Slovak regional cities. The research sample consists of 8Slovak regional cities (Banská Bystrica, Bratislava, Košice, Nitra, Prešov, Trenčín, Trnava,Žilina). We used data obtained from primary research to process the paper. The research wascarried out by the method of questioning, in the form of questionnaires. The results of theanalysis point to gaps and differences in the use of individual digital forms of marketingcommunication by Slovak regional cities. The conclusion of the article summarizes the researchresults and points out the opportunities and pitfalls of implementing digital forms of marketingcommunication in the environment of Slovak regional cities.

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