Сучасні індустрії дозвілля як феномен масової культури
Modern Leisure Industries as a Phenomenon Mass Culture

Summary/Abstract: The purpose of the work is to investigate the peculiarities of the emergence and development of modern cultural industries, which are the product of mass culture. The research methodology combines a systematic approach with structural methods - to identify the role and place of mass culture in the general system and structure of culture, as well as to clarify the structure of cultural leisure industries mediated by technological substrate and mass culture as a set of technologies and communications. Culturological and semantic methods led to the definition of the study of the cultural-semantic field of mass culture and its influence on the phenomena produced by it. The scientific novelty of the work is to expand the understanding of the system of cultural leisure industries as a phenomenon of mass culture, which increases their potential through a modern communicative and information environment. Conclusions. As a result of the study, it was found that the socio-cultural space of modern Ukrainian society, which due to information and communication networks is part of the global information space, reflects global trends in the leisure industry, the main features of which are multimedia, interactivity, and virtuality. Considering the socio-cultural space in which the modern Ukrainian is, it is necessary to note the full integration of his cultural and spiritual life into the world entertainment industry in its highest technological manifestation - the media space. Leisure needs are met mainly through the consumption of information and entertainment content, which is currently a social problem on a global scale. Ukraine is integrated into the world mass culture and, accordingly, into the media space, hence the multidimensionality of cultural needs caused by the multilayered society, which looks like a heterogeneous system that includes people of different ages, different levels of education, different interests and values.

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