Југославија у часописима Life и Time, 1943-1950.
Yugoslavia in the Magazines Life and Time, 1943-1950

Summary/Abstract: From the moment it first appeared on the pages of the established American weeklies Life and TIME, the image of Josip Broz and his Yugoslavia underwent constant changes, which tended to always somehow return to the starting point; the starting point being an image of Yugoslavia as the Other, the one that is alien to the West and its culture. Although the authors and editors often insisted on the uniqueness of its position, they were inclined to characterize that peculiarity as negative. This was predetermined by frequent and radical changes in the relations between Yugoslavia and the United States, which did not allow the creation of a constant in the narrative of this small communist state. No matter how close Yugoslav policy came to the one of America, the fact that it was headed by a communist regime was a persistent source of problems. While after Tito’s break with Stalin, American magazines tried to navigate a new discourse in representing Yugoslavia, their effort was still marked with biases and preconceptions.

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