An Exploratory Study of Communication Freelancers and Online Communities. A Mixed Methods Approach
An Exploratory Study of Communication Freelancers and Online Communities. A Mixed Methods Approach
Author(s): Raluca Moise, Anca AntonSubject(s): Media studies, Business Economy / Management, Communication studies, Health and medicine and law, ICT Information and Communications Technologies
Published by: Editura Comunicare.ro
Keywords: communication freelancers; public relations freelancers; professional virtual communities; knowledge management; COVID-19; mixed methods;
Summary/Abstract: The present study explores the nature and dynamics of online communities populated by communication freelancers. Drawing from limited scholarship focusing on freelance work practices in communication industries and a reduced number of studies in communication literature regarding online communities, this research applies a complex analytical framework, with mixed methodology: content analysis, social network analysis and thematic analysis. Our main findings reveal the key features of the discursive environment of two Facebook groups, the communication functions employed by group administrators, the engagement practices of group members particularly regarding knowledge production and consumption and the impact of the COVID-19 pandemic on group practices and dynamic. We conclude by highlighting the supportive and participative culture developed within the two groups.
Journal: Revista Română de Comunicare şi Relaţii Publice
- Issue Year: 24/2022
- Issue No: 2
- Page Range: 23-44
- Page Count: 22
- Language: English
