THE INFLUENCE OF DEFENDER AND PROSPECTOR STRATEGY TYPOLOGY ON COMPANY PERFORMANCE AND ENVIRONMENTAL UNCERTAINTY AS MODERATION VARIABLES
THE INFLUENCE OF DEFENDER AND PROSPECTOR STRATEGY TYPOLOGY ON COMPANY PERFORMANCE AND ENVIRONMENTAL UNCERTAINTY AS MODERATION VARIABLES
Author(s): Marten Puyo, T. Sutrisno, Aulia Fuad Rahman, Erwin SaraswatiSubject(s): Business Economy / Management, Communication studies, Marketing / Advertising
Published by: Sveučilište J.J. Strossmayera u Osijeku, Fakultet Turizma i ruralnog razvoja u Požegi (Veleučilište u Požegi)
Keywords: Defender Strategy Typology; Prospector; Environmental Uncertainty; Company Performance;
Summary/Abstract: This research aims to analyze and understand the influence of typology of defender and prospector strategies on company performance by using moderation of environmental uncertainty. This research is an explanatory study using a quantitative approach with survey methods. This research uses a questionnaire instrument that researchers distribute to managers of companies listed on the Indonesia Stock Exchange (IDX). Data analysis uses moderation regression analysis (MRA). The results showed that the typology of defender and prospector strategies significantly affected the company's performance and environmental uncertainty moderated the influence of defender and prospector strategy typology on company performance.
Journal: Vallis Aurea (Journal of Sustainable Development and Innovation)
- Issue Year: 8/2022
- Issue No: 1
- Page Range: 35-47
- Page Count: 13
- Language: English
