Wizualność współczesnej kultury
The Visuality of Contemporary Culture

Summary/Abstract: Contemporary culture is heavily influenced by Communication and visual culture. The iconic revolution, or the so-called „pictoral turn”, led to the domination of the image social and cultural reality. On the one hand, it has a positive effect, allowing you to see and get to know areas that were unnoticeable to humans. On the other hand, the expansion of visuality marginalizes the functions of the word and the cognition of reality out of the cloak. The article tries to show what is the essence of visual culture, and what are its close links with media culture, and also how strongly it influences the shaping of a new model of theology called visual. Taking up theological themes in visual culture is of great importance both for cultural studies and for theology leading to joint interdisciplinary research on the phenomenon of the image.

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