СТРУКТУРИ И ПАЗАРИ, СВЪРЗАНИ С КНИГАТА
STRUCTURES AND MARKETS, RELATED TO THE BOOK
Author(s): Stella GeorgievaSubject(s): Social Sciences, Media studies, Communication studies
Published by: Университет по библиотекознание и информационни технологии
Keywords: book publishing; book pricing; publishing industry; contemporary practice; book marketing.
Summary/Abstract: The purpose of this article is to study the impact of certain factors influencing effective book marketing. Observations are made on the impact of book publishing structures on Spanish-Latin and Latin-American book markets. The study analyzes the formation of value added tax, sets parameters and characteristics on book pricing in Europe and Latin America. The role of e-marketing in Europe is also highlighted. The study puts forward many examples from the contemporary practice in the field of book marketing.
Journal: Издател
- Issue Year: XXI/2019
- Issue No: 1
- Page Range: 34-44
- Page Count: 11
- Language: Bulgarian