GOING DIGITAL: TARGETING MILLENNIALS IN THE MILITARY SECTOR. AN ANALYSIS OF THE DIGITAL PRESENCE OF EUROPEAN MILITARY HIGHER EDUCATION INSTITUTIONS
GOING DIGITAL: TARGETING MILLENNIALS IN THE MILITARY SECTOR. AN ANALYSIS OF THE DIGITAL PRESENCE OF EUROPEAN MILITARY HIGHER EDUCATION INSTITUTIONS

Summary/Abstract: Technology became the new reality in the 21st century, changing the rules of the game in terms of education, employment, social engagement and other vital aspects of the society – from new instruments of production, new communication tools, medical innovations to new generations that were born in a technological era, craving for more digital content, making it difficult for the labor market to cope with all their requirements and needs. In this context, one can conclude that there is a need for education institutions (especially military ones, which tend to be more conservative) to rethink their strategies and methods used for recruiting the younger generations, so as to be able to meet their expectations, as well as to adapt to the fast changes generated by future technological developments. Therefore, the article aims to define, based on a process of literature review, the main characteristics of the Millennials generation, especially in terms of job expectations and labor market opportunities. Based on their portrait, the article will analyze the digital presence of military higher education institutions across Europe, by conducting a case study based on open source information on the most used social platforms by Millennials.

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