ДІДЖИТАЛІЗАЦІЯ РИТОРИКИ В ХХI СТ.
DIGITALIZATION OF RHETORIC IN XXI CENTURY
Author(s): Tamila Elkhanivna BaulinaSubject(s): Theory of Communication, ICT Information and Communications Technologies, Rhetoric
Published by: Національний юридичний університет імені Ярослава Мудрого
Keywords: rhetoric; orator; classical rhetoric; neorhetoric; digital rhetoric;
Summary/Abstract: The article examines the essence and basic approaches to the interpretation of the concept of «digital rhetoric» in modern times, which is characterized by an extremely close combination of real and digital worlds. It is proposed to highlight another new stage –digital rhetoric, along with such generally accepted stages of rhetoric development a sclassical rhetoric and neorhetoric. The need to single out such the stage is explained by the general trends of changing communicative practice today.
Journal: Вісник НЮУ імені Ярослава Мудрого. Серія: Філософія, філософія права, політологія, соціологія
- Issue Year: 53/2022
- Issue No: 2
- Page Range: 23-33
- Page Count: 11
- Language: Ukrainian