Sztuczny człowiek w internecie. Kim są wirtualni influencerzy?
Artificial human on the Internet. Who are virtual influencers?
Author(s): Maria ŁukomskaSubject(s): Media studies, Communication studies, ICT Information and Communications Technologies
Published by: Wydawnictwo Uniwersytetu Komisji Edukacji Narodowej w Krakowie
Keywords: virtual influencer; artifical human; influencer; social media; virtual humans;
Summary/Abstract: This article discusses the phenomenon of virtual influencers who gain popularity through their activities in pop culture and social media. Its goal is to systematize existing knowledge on the topic. In order to illustrate the issue with the usage of the case study method, the article describes Instagram star Miquela and the influencers from Aww Inc. On selected examples the author presents models and ways in which these entities function today.
Journal: Studia de Cultura
- Issue Year: 14/2022
- Issue No: 2
- Page Range: 63-75
- Page Count: 13
- Language: Polish
