Różne twarze uchodźcy – o retorycznych strategiach zarządzania kryzysem na przykładzie historii „dzieci z Michałowa”
Different faces of a refugee – rhetorical strategies of crisis management on the example of "children from Michałowo"

Summary/Abstract: The subject of this article are verbal (press articles) and non-verbal (press photography) techniques for controlling the topic of refugees, immigrants and migrants as well as the strategies for managing emotions in the press. The analysis draws on the concept of identification proposed by Kenneth Burke. Identification with a dialogue partner is a phenomenon that can be interpreted in terms of interpersonal balance, resulting from the unification of the sender's vision of the world proposed to the recipient. The analysis of the text and accompanying photos in this study indicates a number of narrative strategies that lead to the phenomenon of consubstance postulated by Burke. Its results are, among others, positive relations with the sender of the message, resulting from a positive assessment of the presented values and the image of the world, attempts to imitate opinions, attitudes and behaviors. The analysis proves that each party draws on a similar repertoire of linguistic strategies and rhetorical procedures when trying to identify the worlds of the sender and the recipient. The authors of the presented content focus the readers' attention, direct the way of perceiving the situation, and, by manipulating the image of reality, they evoke the designed emotions through word and image.

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