A turisztikai alkalmazások szerepe a desztinációk márkakommunikációjában
The Role of Mobile Applications in Destination Branding

Summary/Abstract: This paper provides a general overview regarding the role of mobile applications in the communication strategies adopted by destinations. Our study focuses on mobile apps administrated by the county councils and county level DMO organizations in Romania. Based on previous research, this study examines several criteria in order to analyse these owned media channels from a destination branding perspective, including the brand naming, brand management, brand communication, available languages, social networking connections, and visual identity. Current good practices and future recommendations are also included.

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