Социокултурни аспекти на рекламата
Socio-cultural aspects of advertising
Author(s): Snezina KaragjozovaSubject(s): Language and Literature Studies, Economy, Applied Linguistics, Marketing / Advertising, Socio-Economic Research
Published by: Софийски университет »Св. Климент Охридски«
Keywords: Socio-cultural aspects; advertising;
Summary/Abstract: This article discusses advertising s ideology. It is analysed as a manifestation of the advertiser s power over the consumers. A good example is the body image myth, created and disseminated by the present day ads.
Journal: Съпоставително езикознание / Сопоставительное языкознание
- Issue Year: 2008
- Issue No: 1
- Page Range: 124-142
- Page Count: 19
- Language: Bulgarian
- Content File-PDF