Internationalization with Chinese characteristics – the case of Haier
Internationalization with Chinese characteristics – the case of Haier

Summary/Abstract: During a period of thirty years, China has grown from one of the poorest and most isolated economies in the world into a modern and highly internationally integrated economy. In the period between 1978 and 2014, China’s annual GDP growth was on average 9.8%. Throughout the process of reform and opening up, the internationalization of business has been an irreplaceable element. The central place within the new paradigm of economic development promoted by the current Chinese leadership is reserved to the concept of creating a moderately prosperous society (xiaokang) and achieving the Chinese dream, maxim created by president Xi Jinping. Special attention is given to developing the country’s image, its products and brands. Instead of relying only on exports, successful Chinese enterprises are now encouraged to come out to a greater extent to the world markets, including financial markets, through engagements in the higher forms of business cooperation. China also becomes a large foreign investor and the leading US foreign creditor. The strategy of internationalization received several new important segments – the internationalization of the RMB and the financial markets, the internationalization of Chinese enterprises, outbound investments, etc. This research paper, therefore, focuses on the ways the internationalization of leading Chinese companies were promoted. In this regard, particularly interesting is the case of a producer of home appliances – Haier. This company, following the path of China’s economic reforms, in a short period grew into a world’s leading home appliances manufacturer.

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