Cooperative Macrostrategy as Component of Communicative Behaviour
Cooperative Macrostrategy as Component of Communicative Behaviour

Summary/Abstract: The article considers cooperative macrostrategy as a cognitive-semiotic category and one of the components of national communicative behaviour. A model of pragmatic registers of cooperative macrostrategy has been described, which ensures successful implementation of the cooperation mode. The particular attention is paid to the cooperative basis of communication, the functioning of which is ensured by the implementation of cooperative macrostrategy. It correlates with the global pragmatic component of the national cooperative communicative behaviour of representatives of a particular language culture. The hypero-hyponymic nature of the relationship between cooperative macrostrategy, microstrategies and tactics, within which the strategic component of communicative behaviour is primarily related to forecasting and planning communication, which is correlated with the main / general intention. The corresponding tactical component represents local intention, which is a tool for implementing micro- and macrostrategies. The research vision of cooperative macrostrategy as a component of national communicative behaviour, which is formed under the influence of a system of values, beliefs, social norms and conventions in the context of certain national traditions, is represented.

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