Kitsch-ul în cultura populară a huţulilor din Bucovina – resurecţie a sensibilităţii estetice?
Kitsch in the Folk Culture of the Bukovina Hutsuls – Resurrection of Aesthetic Sensibility?

Summary/Abstract: The popular culture of the hutsuls from Bukovina proves the integration in the ethnofolkloric dynamism that currently exists within the minority ethnic groups in the Bukovina area. As society evolves, values acquire a different meaning, and so it is inevitable that bad taste will not appear in the culture. Known as kitsch, illusory art does not avoid the hutsuls either, although this group seems to live in isolation, more than any other rural community, due to its scattered settlements on the mountains since ancient times. The popular culture of the hutsuls, like that of other minorities in Bukovina, does not escape the auspices of kitsch, both because of its incorporation into the world of multiculturalism and because of the lack of a lasting aesthetic education. In the hutsul minority, kitsch becomes a paradox, as it represents at the same time both a degradation of art and a proof of the continuity of tradition, which metamorphoses under certain aspects of contemporary art. Contemporary art is a denial of previous values, so we will see if kitsch in the culture of the hutsul is the expression of bad taste or simply exists as an expression of contemporary culture.

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